the Basho website, but Basho makes its money by selling technology enhancements and implementation services to businesses and organizations. As far as customers go, Basho serves startups with a lower cost model, as well as Web app developers, and enterprises and government agencies. The third set of customers is what Rippert says sets Basho apart from the others in the field.
“We think we have the best product and the best focus on enterprises and agencies,” he says.
Now for some examples of how it’s used. Basho powers the database for medical records in a foreign country that uses a single-payer payment system, Rippert says. It also runs the data storage for an application used by a cable company that allows consumers to order content like video-on-demand from a number of different devices, including smart phones and tablets.
The company has almost 50 employees spread across its offices. Describing Basho as a “three-legged stool,” Rippert says the startup will continue to serve other startups and Web app developers, but sees itself making its mark with big customers.
“We want that third leg,” Ripper says, “We want to be the guys who are helping traditional large companies, and big government agencies.”
