Go Try It On Raises $3M in Series A Round, Adds Board Members

New York’s Go Try It On, the developer of a mobile app that lets users ask for opinions on their fashion choices, says in a press release it raised $3 million in a series A round. Investors include Len Blavatnik, Alex Zubillaga, and Index Ventures. Zubillaga and Index Ventures’s Danny Rimmer will join Go Try It On’s board in conjunction with the new funding. Users of the app upload photos of themselves for comments from others on their appearance. In addition to feedback from other users, the app includes advice on Fridays and Saturdays provided by stylists from cosmetics seller Sephora and apparel retailer The Gap. Go Try It On says its new funding will go toward developing its platform and leveraging data to offer users recommendations on their wardrobe choices.

Author: João-Pierre S. Ruth

After more than thirteen years as a business reporter in New Jersey, João-Pierre S. Ruth joined the ranks of Xconomy serving first as a correspondent and then as editor for its New York City branch. Earlier in his career he covered telecom players such as Verizon Wireless, device makers such as Samsung, and developers of organic LED technology such as Universal Display Corp. João-Pierre earned his bachelor’s in English from Rutgers University.