SMASH Summit NYC

This one-day conference, produced by 500 Startups, will explore strategies, tactics, and tools to for acquiring customers customers on platforms such as search, social, rich media, video, mobile, and e-mail. Speakers include Fred Wilson of Union Square Ventures, Steve Cheney of GroupMe, and Chris Maliwat of Gilt Groupe. Register here.

Author: Arlene Weintraub

Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.