When Fast Company sought a way to showcase 76 products made in the United States, the magazine turned to New York’s Fab.com, a flash sales site for design. Fab created online pop-up shops unveiled today on its existing website to sell items featured in Fast Company‘s U.S. Design app, also debuting today, for the iPad. “It’s all about the theme of U.S. design and American-made products,” says Jason Goldberg, CEO and co-founder of Fab.
The relationship with Fast Company is just the latest major move for Fab. In July, Fab raised $8 million in a round led by Menlo Ventures, with participation from investors such as The Washington Post Company and Ashton Kutcher’s A Grade Investments.
Originally founded 14 months ago under the name Fabulis and with a wholly different game plan, Fab has been working to reposition itself as a place for consumers to buy well-made items with high visual appeal. Fab, which went live in June under its current moniker, offers its customers deals on furniture, décor, apparel, and accessories that are pleasing to the eye.
Fab offers discounts up to 70 percent off retail prices for the items it sells and handles order fulfillment, Goldberg says. The startup connected with designers who wanted new channels for selling their wares to consumers, but perhaps not at Walmart scale.
Goldberg says since the pivot, his company has signed up more than 600,000 members. He says Fab draws some of its spirit from
