From the conference website:
“Develop your intellectual property’s infinite potential for growth and profit. Transmedia entertainment—the art and business of creating a rich, cohesive story world that reaches audiences through film, book, game, social media, and more—is the most exciting and potentially lucrative development in entertainment today.”
Keynote speaker: Jordan Weisman, creator of Cathy’s Book, MechWarrior, Shadowrun and Crimson Skies, and launch manager for the Halo franchise and popular Alternate Reality Games “Year Zero” and “Why So Serious?”