the Port of San Francisco, which claims the building is unsafe for occupancy. A meeting between tenants, City Hall, and port officials is planned for Friday; Weber thinks a reprieve is unlikely and says Dogpatch will probably be in limbo for a least a month, from October 1 to November 1.
1:30 pm Bike to the Globe restaurant on Pacific Street to Meet Christopher Smith, organizer of the StoryWorld Conference and Expo, for a second lunch. Discuss Smith’s vision for the future of transmedia storytelling, touching along the way on Star Wars, The Matrix, crowdfunding, geolocation, augmented reality apps, and the definition of transmedia as opposed to multimedia, and the difficulties of being in the event business.
3:00 pm Ride to the Levi’s Plaza complex on Battery Street to meet Mindjet CEO Scott Raskin. Mindjet makes software for visualizing and managing team projects. Interview Raskin about his personal history, why he joined Mindjet, and how he’s leading an overhaul of its product line and business model. Take 6,235 words of notes.
4:43 pm From a park bench, use iPad to check e-mail and edit Curt Woodward’s news story on Shopobot, a shopping search company that has fled San Francisco for Seattle.
5:15 pm Head to TRUSTe headquarters at 55 Second Street to attend an open house celebrating the organization’s third anniversary as a for-profit company and its 14th birthday since its founding as a non-profit in 1997. Grab some beer and brie. Catch up with TRUSTe CEO Chris Babel and president Fran Maier; apologize for failing to find time as yet to write up my planned feature story after first interviewing Babel in January. Make plans to visit for a refresher interview. Meet TRUSTe investors from Jafco Ventures and Accel Partners.
6:30 pm Last stop: Chambers bar & restaurant at 601 Eddy Street for “Next-Gen Mixer” organized by Box.net. Have another beer. Socialize with founders, engineers, and other employees from Box, Roambi, Milo, Loopt, Yammer, RockMelt, and Bump.
9:05 pm Arrive home. Dinner: microwaved tofu quiche and a spinach salad. Watch an old episode of Fringe on Apple TV—“Do Shapeshifters Dream of Electric Sheep?”
10:00 pm Start writing this column.
11:20 pm Finish column. Check e-mail. 202 messages waiting in inbox. Attack them now, or surrender and leave them for the morning? Choose surrender. Off to sleep, perchance to dream of electric sheep—and start all over in the morning.
