Intel Capital Leads $13M Round for SweetLabs in Bid to Re-Invent Desktop Experience

huge vote of confidence that SweetLabs was right to focus on re-inventing the desktop experience. “We closed the deal in six weeks,” Thompson says, “From our first meeting to closing the deal and getting the money in the bank. That’s pretty unusual.”

As part of its June 28 announcement, SweetLabs unveiled eight apps that had been created for the desktop, including Google mail, eBay, Facebook, LivingSocial, and other popular Web-based services. The company initially developed Pokki for the Windows 7 operating system, and has extended that to include Windows Vista and Windows XP. A Pokki for Apple’s Mac “will be launched sometime in the future,” Thompson says.

To spur the creation of additional apps, SweetLabs said in June that it was making its software developers kit available to third-party programmers. Since then, Thompson says two large online music providers, Gainesville, FL-based Grooveshark and San Francisco-based Rdio, have introduced their own Pokki apps for the desktop. SweetLabs’ CEO says consumer reaction to Pokki also has been positive, “with a lot of really great sentiment around the product. The biggest negative sentiment was around, ‘Why isn’t this available on the Mac?’ “

As part of the company’s continuing effort to build out its catalog of Pokki apps, SweetLabs is today announcing an online contest intended to reward independent developers for creating additional Pokki apps, using standard Web languages like HTML5, JavaScript, and CSS3. The company plans to award a first-place $30,000 prize, a second-place $13,000 prize, and a third-place prize of $7,000, based on such criteria as utility, appearance, user experience, and quality. SweetLabs says entries must be submitted by Nov. 15 at http://www.pokki.com/contest.

The $13 million in unanticipated venture capital also will be used to hire additional product developers, product management, software engineers, designers and other new employees, Thompson says. The company recently moved into a new and bigger office in downtown San Diego (see photos on preceding page, and above), and opened new offices in Silicon Valley and Seattle. Thompson anticipates that SweetLabs will double its current workforce of 60 employees over the next year. One of the additional benefits of getting venture funding from Intel and Google, Thompson adds, is that they are major brand names among the technorati. As he puts it, “That helps with recruiting.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.