From the event website:
“Under the Radar is returning for our 18th conference in Mountain View, CA. As Silicon Valley’s most effective innovation showcase and business development conference, we continue to bring leading decision makers together with pre-vetted startups that are disrupting the way traditional business is run.
With the consumerization of IT and the success of Twitter, Facebook and other social platforms, running a business and engaging with customers has become easier and less costly. However, most business owners still don’t know how to maximize the potential of the cloud. The launch of Google and Intuit’s marketplaces, along with a host of other major players following suit, has opened up multiple new channels for cloud startups to reach these business owners.
At this year’s Under the Radar conference we’ll focus on how industry leaders can leverage the innovation coming from our 30 presenting companies to build out new marketplaces for a competitive advantage and furthermore, create loyalty with the industry leaders customers.
Under the Radar has been recognized as the most important showcase of innovation and deal-making forum in Silicon Valley. Under the Radar is NOT a funding event, however, in the past three years alone, 62% of our presenters have gone on to raise major funding and/or been acquired by companies such as Google, Yahoo!, Cisco, BT, Microsoft, Twitter, Fox Interactive, and others. It’s inevitable with so many dealmakers in one room.”