Social Media Agency Spring Creek Group Acquired by Interpublic

Seattle social media agency Spring Creek Group has been sold to the Mediabrands division of Interpublic Group, a global marketing and media company that controls a bundle of agencies, including PR firm Weber Shandwick and ad agency McCann Erickson.

The news comes via this blog post from Spring Creek founder Clay McDaniel. Terms weren’t disclosed.

Spring Creek Group is about five years old. Before founding the social-media shop, McDaniel held a senior product job for RealNetworks’ (NASDAQ: [[ticker:RNWK]]) RealArcade games division. He’s also a veteran of Microsoft.

Brendan Moorcroft, the CEO of the Mediabrands Audience Platform, told AdAge that Spring Creek was an attractive buy because of its data-analysis strength and its client portfolio, which includes work for Microsoft, HTC, Best Buy, Live Nation, and CH2M Hill.

Spring Creek Group made the Inc. 500 this year, with the publication pegging 2010 revenue at $4.3 million.

As GeekWire’s John Cook and The Seattle Times’ Brier Dudley noted earlier, this follows closely behind a $1.7 million fundraising announcement by Seattle social media agency Banyan Branch, which tapped a long list of notable investors including Bill Bryant from Draper Fisher Jurvetson and Geoff Entress of Voyager Capital (among other affiliations).

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.