Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=60d0de8c-d03d-4f18-8ad9-119440c3edd5&Preview=1
Date 10/13/2011
Company Name Knewton
Mailing Address 19 Union Sq. W. New York, NY 10003
Company Description Knewton has developed the industry’s most powerful adaptive learning engine, customizing educational content to meet the needs of each student. Whereas traditional classrooms and textbooks provide the same material to every student, Knewton dynamically matches lessons, videos, and practice problems to each student’s ideal learning arc.
Proceeds Purposes It plans to expand throughout both higher education and K-12 in partnership with schools and education publishers. The company also wants to open up its APIs so that publishers can plug in their electronic textbooks and coursework to Knewton’s technology platform, and eventually create a marketplace for adaptive learning apps and courses.