Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2fdb69d8-6741-4d74-91a8-021682ee356a&Preview=1
Date 10/24/2011
Company Name GumGum
Mailing Address 530 Wilshire Blvd. Santa Monica, CA 90401
Company Description GumGum is a licensing and distribution platform for online content. We believe paying a flat rate to license content for online use is illogical. Offline, the flat rate model works because distribution is finite. Online, thanks to Google and other search engines, a story lives forever.
Proceeds Purposes The new funding will be used to grow the ad sales infrastructure and team, towards the development of proprietary image recognition, ad serving, and ad matching technologies and for the expansion into additional territories