Evidon, Backed by Warburg Pincus, Ups Its Funding to $16.75M

According to a regulatory filing posted on Tuesday, ad-privacy compliance tech company Evidon in New York amended the funding it has raised to $16.75 million—up from $12.5 million in July.  The company is backed by private equity firm Warburg Pincus. Evidon did not immediately respond to requests for more details on the funding amendment.

Evidon, founded in 2009 as Better Advertising by CEO Scott Meyer, is a provider of technology that helps brands and marketers comply with privacy laws in North America and Europe. According to prior regulatory filings, the company initially raised $11.5 million last November and is looking to raise $21 million.

Meyer was CEO of About.com from 2005 to 2008. Evidon’s directors include Jonathan Hsu, CEO of Recyclebank.

Author: João-Pierre S. Ruth

After more than thirteen years as a business reporter in New Jersey, João-Pierre S. Ruth joined the ranks of Xconomy serving first as a correspondent and then as editor for its New York City branch. Earlier in his career he covered telecom players such as Verizon Wireless, device makers such as Samsung, and developers of organic LED technology such as Universal Display Corp. João-Pierre earned his bachelor’s in English from Rutgers University.