Salorix Raises $3.5M in Series A Round with Nexus Venture Partners and Inventus Capital Partners

Social media marketing and analytics firm Salorix in Santa Clara, CA said in a press release Monday it raised $3.5 million in a Series A round co-led by Nexus Venture Partners and Inventus Capital Partners. Salorix, which also has offices in New York, was founded in 2009. Its platform is used by brands and ad agencies to track and measure the reach of their marketing campaigns across Facebook, LinkedIn, Twitter, YouTube, blogs, and other social media sites. Salorix said in the release it plans to use the new funding to further develop its technology.

Salorix’s clients include Campbell Soup Company, HP, and AARP.

Author: João-Pierre S. Ruth

After more than thirteen years as a business reporter in New Jersey, João-Pierre S. Ruth joined the ranks of Xconomy serving first as a correspondent and then as editor for its New York City branch. Earlier in his career he covered telecom players such as Verizon Wireless, device makers such as Samsung, and developers of organic LED technology such as Universal Display Corp. João-Pierre earned his bachelor’s in English from Rutgers University. View all posts by João-Pierre S. Ruth