Advertising technology company appssavvy in New York said in a press release issued Tuesday it raised $7.1 million in a Series 1-A round that included new investor AOL Ventures as well as current investors.
Three-year-old appssavvy developed an activity-based advertising platform called adtivity. In 2010, the company raised $3.1 million in a round that included True Ventures, The New York Times Company, and individual investors.
The adtivity platform delivers ads based on Web activities such as social network users updating their statuses, hitting “Like” buttons on Facebook, and taking online polls. More than 125 content publishers and advertisers such as Sony, Coca-Cola, and American Express use appssavvy’s platform, the company said in the release. The latest funding will go towards building relationships with advertisers and publishers, international expansion, and further development of the adtivity platform.
