DIVDAT: Pivoting Into a New Generation of Data Processing

more confusing. We see a need to help communicate that billing information in a less confusing way.”

Hayley also wants DIVDAT to build out its software platform to help hospitals manage their revenue cycles and stay on top of debt collection. The key to the company’s success is its flexibility, the Bierkles emphasize, and as long as they continue to adapt to the technology that consumers demand, the channels in which they choose to deliver service are immaterial.

“The benefit of being here 40 years is that we’ve really honed the data,” Hayley adds. “We’ve been doing this since before the word data really meant anything. It’s been pretty seamless.”

Author: Sarah Schmid Stevenson

Sarah is a former Xconomy editor. Prior to joining Xconomy in 2011, she did communications work for the Michigan Economic Development Corporation and the Michigan House of Representatives. She has also worked as a reporter and copy editor at the Missoula Independent and the Lansing State Journal. She holds a bachelor's degree in Journalism and Native American Studies from the University of Montana and proudly calls Detroit "the most fascinating city I've ever lived in."