Brand Affinity Technologies Obtains $4,551,159 New Funding
Feed Type
Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=7670c11d-2b11-40fd-a80a-5556bf0d6eab&Preview=1
Date 1/7/2012
Company Name Brand Affinity Technologies
Mailing Address 101 Academy Irvine, CA 90 617
Company Description BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns.