Brand Affinity Technologies Obtains $4,551,159 New Funding

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=7670c11d-2b11-40fd-a80a-5556bf0d6eab&Preview=1
Date
1/7/2012
Company Name
Brand Affinity Technologies
Mailing Address
101 Academy Irvine, CA 90 617
Company Description
BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns.
Website
http://www.brandaffinity.net
Transaction Type
Venture Equity
Transaction Amount
$4,551,159
Transaction Round
Undisclosed
Proceeds Purposes
Proceeds purposes were not disclosed. SEC regulatory filing.
M&A Terms
Venture Investor
Undisclosed