It is becoming easier for doctors to provide individualized healthcare services based on each patient’s genome, and to engage patients in health and wellness in unprecedented fashion. This opportunity is made possible by advances in wireless technologies, dramatic cost reductions in DNA sequencing, and increased access to health information via websites, blogs, and online social networking. Experts in medicine, genomics, and wireless health will discuss these emerging opportunities and challenges, and their relevance to cost containment and accountability in health care. More information and online registration is here.