Pulling signal out of the noise is getting much more important. And the folks at Twitter are getting some help sorting through the flood of daily updates by buying Summify, a Vancouver, B.C.-based startup that counts RealNetworks founder Rob Glaser among its investors.
Summify analyzes a user’s media feeds, including social media and news syndication, to deliver a digest of top stories. But unlike a straight-up news reader, Summify uses algorithms to determine which stories are being passed around and talked about by the people a user interacts with.
There’s no word of the price Twitter paid for the service, just as the seed round from last spring didn’t have a price tag—and I couldn’t find an SEC filing for the company, either. Summify does say that it will be shutting down the service and relocating to San Francisco.
The company was started by a pair of Romanian former interns for Google and Microsoft, and is a product of Vancouver startup incubator Bootup Labs (which is apparently “defunct,” according to TechVibes).