Adara Media Obtains $12,400,000 New Funding

  • Feed Type
  • Date
    1/25/2012
  • Company Name
    Adara Media
  • Mailing Address
    444 Castro St. Mountain View, CA 94041
  • Company Description
    Adara Media makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers.
  • Website
    http://www.adaramedia.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $12,400,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    This financing will fuel increased investment in Adara Media’s award winning TruPrecision Targeting Platform, delivering highly targeted media and ecommerce campaigns based upon specific customer relevance across top travel and hospitality brands. It will also advance Adara Media’s mission to expand its platform into new verticals and invest in sales, marketing and operational resources.
  • M&A Terms
  • Venture Investor
    August Capital
  • Venture Investor
    ONSET Ventures
  • Venture Investor
    Morgenthaler Ventures
  • Venture Investor
    Baseline Ventures