Detroit-Born Serial Entrepreneur Quits Boston for Pro Hoops Contract

Yo, is there a ballplayer in the house? Well, there is a House playing ball—professional basketball, that is.

At the age of 33, Adam House, a serial entrepreneur (and shooting guard) who has successfully built and sold three companies—his most recent startup, Velocitude, was acquired by Akamai in 2010—has at least temporarily put aside the tug of entrepreneurship for his love of hoops. More specifically, House has decided to uproot his family from Boston to upstate New York to join the Rochester Razorsharks, a professional basketball team in the Premier Basketball League. Here is his player page).

True, it isn’t the NBA—but House describes the league as very competitive, with most players having come from Division 1 college teams, and several going on to the NBA’s D-League (development league) or playing pro ball overseas. So it’s pretty cool. I caught up with House by phone when he was with the team in Michigan, where they had finished a two-game sweep of the Lake Michigan Admirals. Here is a quick overview of his version of Hoop Dreams…

House grew up in Birmingham, MI, about 25 miles northwest of Detroit. He played basketball for nearby Brother Rice High School, a well-known Catholic school attended by the offspring of many of the Detroit area’s business leaders or auto execs.

But House also had a passion for entrepreneurship. He worked at Rock Financial, a Quicken Loans company, and was able to learn from Dan Gilbert who is now the main owner of the Cleveland Cavaliers. So, bitten by the business bug, he left college (Centre College, a small liberal arts school in Kentucky) after his freshman year at age 19 to work for a direct marketing firm in Florida. He quit that after one year, and in 1998 formed a startup to do direct marketing for financial services companies with $500 of his own money. He built that into a multi-million-dollar business (an Internet lead generation startup he also founded merged with the company) and sold it in May 2007. A few years later, House launched his third startup, Velocitude, a mobile services platform company that enabled delivery of video and other content to mobile devices. He built that up as well, and sold it to Akamai in mid-2010 for undisclosed terms.

But let’s get back to hoops. As part of the Akamai deal, House and his family—wife and now three sons—moved to the Boston area. Among other things, he joined CommonAngels, the angel investor group that is the lead investor in Xconomy. After leaving Akamai, House was not quite ready for the grind of another startup, so he decided to train for a triathlon. “I saw myself in bike pants and a helmet, and I just looked in a mirror and said,

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.