Fashion Tech Startups Emerging From Harvard B-School Runway in Droves

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Send the Trend — CEO and co-founder Divya Gugnani (above, right) graduated HBS in ’04 and spent years working in venture capital before launching a cooking-focused website in 2008. She cooked up Send the Trend in 2010—the startup is funded by Battery Ventures and angels. Gugnani points to Facebook as a tipping point that proved “twenty-somethings can start a business.” The lack of personalized shopping experiences for women on a budget inspired Gugnani to start Send the Trend years later, but she says she tapped into her network of classmates for “bouncing off the idea and defining it.” Co-founder and president Mariah Chase (left) was Harvard undergrad.

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Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.