Fashion Tech Startups Emerging From Harvard B-School Runway in Droves

NEXT COMPANY >>
StyleMusée — “Instead of telling brands we’re the newest social shopping site, we’re going to help you grow your Facebook fan page,” says co-founder and CEO Karen Moon (HBS ’08), who studied fashion design right out of high school and later worked for Goldman Sachs, Gap, and a private equity firm. StyleMusée aims to help consumers make sense of the photo and video content pushed out by brands on Facebook and “discover fashion inspiration tailored to your style,” she says. Moon cites the boom in HBS-founded fashion tech startups as a very recent trend. “My class had very few entrepreneurs,” she says. StyleMusée is rolling out enhancements to the Facebook pages of Diet Pepsi (a New York Fashion Week sponsor) and the fashion designer Marchesa.

Pages: Page 1, Page 2, Page 3, Page 4, Page 5, Page 6, Page 7, Page 8, Page 9, Page 10, Page 11, Page 12, Page 13, Page 14, Page 15, Page 16

Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.