Fashion Tech Startups Emerging From Harvard B-School Runway in Droves


Trendyol — Demet Mutlu was part of the HBS 2010 class but dropped out after her first year to focus on Trendyol, according to her LinkedIn profile and other media reports. Last August Trendyol, lauded as Turkey’s fastest-growing e-commerce company, took in $26 million in funding from Kleiner Perkins Caufield & Byers and existing investor Tiger Global. It was KPCB’s first investment in Turkey. Since launching in March 2010, Trendyol.com has accrued more than 4 million users and has grown to 350 employees.


Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.