Fashion Tech Startups Emerging From Harvard B-School Runway in Droves

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Go Try It On — CEO and founder Marissa Evans (HBS ’08) says, “HBS helped me to be able to understand the different components that go into starting a company.” But most of her classmates were more likely to go to hedge funds and consulting firms. Go Try It On, launched in 2010, offers a platform for women to share outfit choices and get a second opinion. Evans, who started a T-shirt company in college, worked for the marketing agency Digitas after business school but quickly decided to “get back into the startup culture.” Go Try It On is backed by Index Ventures, SPA Investments, and others.

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Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.