Fashion Tech Startups Emerging From Harvard B-School Runway in Droves

NEXT COMPANY >>
Lineby — Co-founded by HBS ’10 grads Marissa Gibbons and Jean-Claude Homawoo, alongside John Allison, Lineby is working with key online influencers such as bloggers to develop fashion products from the ground up, rather than just generating buzz for existing brands. The company entered Boston’s MassChallenge startup competition with a different name—Ohgle—and focus: social bookmarking a la Pinterest, says Gibbons. It pivoted to focus on fashion products last summer, taking with it the understanding of online influencers, Gibbons says. Lineby has also looked to former HBS fashion tech startups for support; it’s working out of Birchbox’s office space, and Gibbons cites Gilt’s Wilson as “really generous with her time and expertise.”

Pages: Page 1, Page 2, Page 3, Page 4, Page 5, Page 6, Page 7, Page 8, Page 9, Page 10, Page 11, Page 12, Page 13, Page 14, Page 15, Page 16

Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.