The Harvard Fashion Tech Crew, Round Two

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LookLab — We couldn’t resist including this company from a Harvard Law School alum. Co-founded by siblings Suraj and Radha Kapoor, this startup provides an online, public forum for users to get wardrobe advice from stylists and buy the suggested products. Stylists on the site answer questions on how to dress for a wide range of occasions—from vacation in Italy to a Great Gatsby theme party.  Having worked as an attorney in New York for eight years, Radha says she didn’t get out much for shopping, and thought online style experts could the improve e-commerce experience. “When I was at law school, I did have this curiosity and itch about the other side of the river,” Radha says of the happenings at the business school. The LookLab site launched late last year and is in the process of growing its user and stylist community.

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Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.