The Harvard Fashion Tech Crew, Round Two

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Maxton Men — This startup can be seen as an anomaly, with its San Francisco location and focus on men’s accessories (yes, you read that right). Founder Kishan Madamala (HBS ’10) managed a Target store in Los Angeles before business school and returned to the retailer’s e-commerce group after graduating. He founded Maxton Men to go beyond the “search it, find it, buy it” mentality that he says dominates most e-commerce sites with hundreds of thousands of products. The startup is building a back end platform that allows it to power pop-up men’s e-commerce sites, with an eye toward product curation and discovery. Another fellow San Francisco HBS fashion tech startup is Stitch Fix.

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Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.