The Harvard Fashion Tech Crew, Round Two
Mintbox — Mintbox is going after “deal fatigue,” says founder and president Pialy Aditya. The HBS ’05 graduate worked in finance before business school, and for Donna Karan after, and was inspired to start Mintbox as a way to create meaningful relationships between brands and consumers. Mintbox users earn rewards for shopping at partnering brands—which include Gap, Ralph Lauren Rugby, and Rebecca Minkoff—and get access to private events like designer showroom previews or exclusive sales. The company also offers retailers insight and analytics on their most loyal and most influential customers, so they can target them with deals accordingly. Mintbox is also a bit of a sibling venture: Aditya’s twin Sonaly went to UPenn’s Wharton for business school and is an advisor to Mintbox.
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Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.