The Honest Company Secures $27,000,000 Series A Financing Round

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=c04d6c4f-28bd-4137-aa28-2136c2ca4e15&Preview=1
Date
3/24/2012
Company Name
The Honest Company
Mailing Address
1550 17th Street Santa Monica, CA 90404
Company Description
A dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes. We both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable – everyone should have it. We believed every baby deserved the best we can create for them. We are dreamers.
Website
http://www.honest.com
Transaction Type
Venture Equity
Transaction Amount
$27,000,000
Transaction Round
Series A
Proceeds Purposes
The new funding confirms our positioning and acknowledges the big need for a brand and service to deliver pure, healthy products that are delightful, effective, and beautiful.
M&A Terms
Venture Investor
General Catalyst Partners
Venture Investor
Lightspeed Venture Partners
Venture Investor
Institutional Venture Partners