Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=5ee10d43-54f0-4754-9d64-ef1a25bceac1&Preview=1
Date 3/31/2012
Company Name Simplifi Holdings
Mailing Address 1407 Texas Street Fort Worth, TX 76102
Company Description Simpli.fi is a full-service, Demand-Side Platform or DSP. Practically this means that we help Advertisers, Networks, and Agencies to purchase display (e.g. banners) inventory on an impression-by-impression basis from thousands of publishers across all Supply-Side Platforms (e.g. AdEx, etc.) in a bid-based, real-time environment.