From the event site: “ARE is where the people working on and using Augmented Reality technologies come together to explore best practices and innovations in software development, tools, business strategies, design and marketing. Developers, technologists, marketers, hardware manufacturers, mobile operators, researchers, designers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers.
In 2011, over 530 buyers and builders of AR in entertainment, media, education, healthcare, government, tourism, automotive, sports and other vertical markets, united in the 2 day must-attend event in Silicon Valley.
With this proven track record and the tremendous momentum in the Augmented Reality industry, ARE 2012 will set a new record and draw attendees that seek to leverage augmented reality into a productive, sustainable and entertaining new medium. ARE 2012 will spotlight inspiring keynotes by industry luminaries, and feature more than a 100 speakers from leading AR companies in more than 30 hours. Organized into business, technology and production tracks, the conference program is designed to address topics such as:
- current augmented reality market scope and what’s expected in the next 5 years
- latest augmented reality innovations, engines and tools
- showcases and postmortems of landmark augmented reality projects
- how to leverage AR to advance your brand, attract and keep your customers
- how to build successful campaigns and products that will delight users.
The exhibition floor will unite all the leading providers of Augmented Reality services and products, and offer a fantastic opportunity to witness demonstrations, speak with the architects of these experiences and network all participants in this exciting industry. Last year’s successful activities such as the ARt Gala, AR Start up launch pad, and The Auggies (best AR demo award) will return to delight attendees. The new Augmented Future plenary session will feature 5 ground breaking augmented reality ideas that will change the world.”