Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=cd194484-1731-425d-a3f9-7146ae66d532&Preview=1
Date 4/23/2012
Company Name Moat
Mailing Address 228 Park Ave South New York, NY 10003
Company Description Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. A date Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.