When Mellmo’s founders were just sitting down to design their compelling mobile technology for visualizing business intelligence (BI) data, they realized how it might be used in other ways. “We could see there may some interesting use cases for the product outside the usual BI application,” says Mellmo co-founder and president Quinton Alsbury.
Today, just over four years later, the Solana Beach, CA, company is unveiling what it calls Roambi ESX, a platform that enables licensed customers to use Roambi’s technology to create and sell their own specialized iPad apps to their own audiences.
The idea extends Mellmo’s core business, which provides Roambi’s visualization technology as a Web-based service for internal use by big corporate customers, to legions of specialized publishers, companies, and research firms. Now, for example, a firm that produces a market research report about worldwide semiconductor sales can use a Roambi software developers’ kit to create a mobile app that integrates the firm’s data—and offers it for sale at the Apple iPad App Store.
“Our business isn’t necessarily business intelligence,” Alsbury says. “We’re not an SAP, or Oracle, or Cognos. “Our focus is on creating these interactive experiences with data.”
In a statement today, Mellmo says, “Businesses can create these apps without hiring highly specialized design experts, resulting in a world-class app at a fraction of in-house development costs.”
The company says its
Author: Bruce V. Bigelow
In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here.
Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University.
Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.
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