Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=e8c0c929-2925-4c89-9777-2f7fb9131578&Preview=1
Date 5/31/2012
Company Name True&Co
Mailing Address Undisclosed San Francisco, CA 94105
Company Description We are changing the way women shop online. We redesigned the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.
Proceeds Purposes Lam says that True& Co will be using the investment to expand existing staff, help with the launch and continue with business development.