AmberWave Rises Again as Solar Startup: Insights from Investor Russ Wilcox

Has the sun set on the U.S. solar industry? Not in New Hampshire it hasn’t.

AmberWave of Salem, NH, has risen from the ashes of AmberWave Systems, a semiconductor company that started in 1998 and shut its doors in 2010 after raising some $91 million to develop “strained silicon” technology for faster and more energy-efficient computer chips. After spinning out and reincorporating under a slightly different name, the company is now applying its materials expertise to develop a new kind of solar cell.

AmberWave is led by CEO Tony Lochtefeld, an MIT PhD who was previously the vice president of research and chief technology officer at the old firm. (I didn’t hear back from Lochtefeld in time for this article, but hope to get more details from him down the road.)

I learned about AmberWave’s progress from Russ Wilcox, the co-founder and former CEO of E Ink, the venerable materials and display-tech firm (and MIT spinout) that was bought by Prime View International for $450 million in 2009. When Wilcox left E Ink in 2010, my colleague Wade Roush speculated that his next venture would be in alternative energy.

He was right. Wilcox (see left) surfaced this week as the new CEO of Transatomic Power, another MIT spinout, this one focused on producing energy from nuclear waste (more on that below). But in a recent chat, Wilcox was more interested in talking about AmberWave, for which he has signed on to be an advisor. Wilcox says he is also making his largest angel investment to date in the company, though he didn’t say how much. “Nuclear will take many years. But these guys can get production out in less than three years,” he says.

As the bankruptcy cases of Solyndra, Evergreen Solar, and most recently Konarka Technologies have shown, running a solar business is challenging to say the least. “Everyone’s down on solar because there’s a glut,” says Wilcox. But there have been some big changes in the industry in recent years. For one thing, he says, it used to be that the expensive part of the solar equation was the solar cell itself. “Now the cell is cheap, and what’s expensive is the installation,” he says. “One place where innovation will still pay off is in how to make [solar cells] more effective.”

To that end, AmberWave has shown at a lab scale that it can make a solar cell with an efficiency of about 34 percent—that’s the percentage of solar energy converted to electrical energy—using what amounts to a mass-market process, says Wilcox. That efficiency is much higher than the typical 15-19 percent achieved by commercial silicon cells; it’s closer to the 35-40 percent achieved by more expensive cells, such as those used to power satellites.

From what I can tell—if it really works—the key is AmberWave’s ability to take a strained silicon machine (or process) and add it to a solar-cell manufacturing process. I’m over-simplifying, but basically the strained silicon process adds a thin layer of super-performing material—Wilcox says it’s analogous to gold-plating—which presumably boosts efficiency by routing more electrons out of the cell faster, thereby producing more electricity. In principle, this sounds feasible.

The question is whether the company can build a real business around its manufacturing process. Wilcox says the solar cells are best

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.