Ford’s Sustainability Roadmap: From EVs to a Future Beyond Cars

numbers [of them] in dealers by the end of the summer.

X: Talk about your overall strategy. In your presentation, you talked about Ford’s plan to create a platform for electric vehicles and then offer that in different model types.

JV: Body styles, right. When we talk about the C platform—which the Focus body is on—we’re going to have the Focus battery electric; we have a vehicle called the C-Max, which is a brand new vehicle also on the C platform, kind of a mini-SUV, mini-vannish looking sport utility vehicle, kind of like the Escape; we’ll have a hybrid version of that and a plug-in version of that vehicle. We’re not announcing anything yet, but we’ll have seven to nine different body styles on the C platform.

X: What’s the focus of your role at Ford? What is a director of sustainability?

John Viera

JV: We kind of lay out the product strategy in terms of, what do our products need to look like today, five years from now, 10 years from now, 50 years from now? So it’s kind of based on what we determine to be the allowable CO2 coming from our vehicles, cause that’s tied to the climate science and it kind of dictates the mix of different types of vehicles that you would have. So today, we’re introducing electric vehicles. We don’t need to have a high percentage [of electric vehicles] today based upon our [current] CO2 target. But 25 years from now, we’re going to need to have a lot more electrified vehicles on a percentage basis. So our team lays out that roadmap to say the percentages you need are ‘X’ and the percentages you need in 25 years are ‘Y.’ The product team produces the vehicles to meet that roadmap.

X: Is that to meet regulatory standards for CO2 emissions and particulates, and things like that?

JV: Actually, our strategy was set up prior to

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.