Top 10 Quotes from XSITE 2012: Bill Warner, Andy Ory, Phil Libin, & More

a “startup MBA.” His advice to wannabe entrepreneurs: “Just go do it. Get in the game.”

6. “Middle-size to big companies can’t do anything truly new.” That was Andy Ory of Acme Packet (NASDAQ: [[ticker:APKT]]). He was talking about how big, established companies have to make acquisitions to bring in new DNA and innovations. Ory’s advice to entrepreneurs: “Test your convictions without losing your faith.”

5. “First, defend what you’re excellent at.” That was Gail Goodman from Constant Contact (NASDAQ: [[ticker:CTCT]]), talking about branching out to new products very carefully, and only after solidifying your core offerings. Her company-building advice: Hire leaders, not managers (and by the way, leaders are born, not made.)

4. “It drives better than an empty U-Haul.” Carl Dietrich of Terrafugia, describing (with an engineer’s modesty) how his company’s, ahem, “flying car” handles on the road. The vehicle will be in initial production in about a year, he said. The long-term goal is to “get everyone up in the air.”

3. “10 percent of entrepreneurs should raise venture capital. The other 90 percent should bootstrap.” That was Jo Tango of Kepha Partners. On the same panel, General Assembly’s Brad Hargreaves lamented the fact that entrepreneurs and the media tend to glorify VC funding as “winning the lottery.” (Happy birthday to Brad, by the way, who turned 26 yesterday. No singing, thankfully.)

2. “Winter is coming.” Some cautionary words from Atlas Venture’s Fred Destin (referencing Game of Thrones) about the European debt crisis and its impending “deep repercussions” across all sectors of finance, including venture capital. (Always good to hear some straight talk on a funding panel.)

1. “Businesses will not pay for joy. But consumers will, as long as they’ve already paid for pain relief.” That was entrepreneur evangelist and renowned techie Bill Warner, talking about what he sees as, fundamentally, two classes of companies—those that are based on passion and joy, and those that address markets and pain points. Which are you?

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.