In Finding Things to Do, Mobile App Uses Calendar for Search

the search engine with a date, time, location and preferences. No one else—either on the Web or on mobile devices—is doing this type of search. And with that detail, our database of over 6 million monthly events returns a very specific set of relevant results.”

The next step is to go to event providers and have them use the Time to Enjoy platform to spread the word about their events. Among other things, it would give event organizers or promoters a way to search for and connect with people who are looking for events. “What we’re really going for is the next phase that makes this hyperlocal community so neat,” Anton says.

“The revenue model will be a combination of advertising and Groupon-type deals,” Anton says. For example, he says, Time to Enjoy can push coupons for local restaurants to people who are searching for someplace to eat. “There are a lot of different ways we can interact with Groupon revenue.”

For the time being, however, the uTemporis founders are focused on getting users to download and install the app.

“The revenue model will come when we get the installs, and it’s been going pretty well so far,” says Anton, who adds that expanding the user base also will be the key factor in raising capital from investors. So far, uTemporis has been self-funded, with help from the founders’ friends and families.

“We are talking about getting an early round of funding that would be between a friends and family and angel round to get a marketing campaign funded,” Anton says. “We should be able to do that when we get to 100,000 installs. Of course, getting to the first 100,000 installs is harder than getting from 100,000 installs to 1 million.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.