SteelHouse Secures $8,250,000 New Round

  • Feed Type
  • Date
    7/11/2012
  • Company Name
    SteelHouse
  • Mailing Address
    5870 W Jefferson Blvd Los Angeles, CA 90016
  • Company Description
    SteelHouse was created by marketers, for marketers. We’re pioneering an emerging field called Behavioral Commerce that is changing eCommerce.
  • Website
    http://www.steelhouse.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $8,250,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The company plans to use the proceeds of its latest offering to double its staff of 65 by the end of this year, with a particular focus on sales and marketing, as well as the predictable engineers and product developers.
  • M&A Terms
  • Venture Investor
    Qualcomm
  • Venture Investor
    Daher Capital