San Diego’s Tealium Raises $10.5M to Advance Tag Management System

HTML markup, and typically connects the page with outside services, such as Web analytics.

At this time last year, the company introduced Tealium IQ, a Web-based universal tag management system, to make it easier for marketing staffers to manage what can get to be an unruly assortment of page tags, microformats, meta tags, and other elements in a Web page. Tealium says it now has over 100 customers in five continents, including North America, Europe, and Asia. (Customers include the National Hockey League, News International, Fox Networks Group, Volvo, Nokia, Vodafone Germany, The Finish Line, Lincoln Financial Group, Citrix, and US Auto Parts.)

Today, Tealium has 30 employees, compared with 10 employees a year ago. With Battery’s cash infusion, Behnam says he expects the number of employees to double over the next six to 12 months. “We will invest more in development, and with the product itself,” Behnam says. “No product is ever finished, and so the research and development is never finished either.”

Tealium says Battery decided to make its investment in Tealium after looking at others providing tag-management technologies. The company says Battery cited several factors in its decision to invest in Tealium, including its technology leadership, its focus on corporate marketing users instead of IT personnel, experienced executives, and market momentum.

In today’s statement, Agrawal says, “We are excited about our investment in Tealium because the company fits squarely into our thesis that the marketing function is evolving, Battery. Today’s digital marketer needs to be in control of the online solutions they use every day to drive better business results. New marketing technologies such as tag management provide that.”

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Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.