Cloudant, Born from Big Science, Looks to Build Big Database Business

Y Combinator. Last November, it brought in Derek Schoettle, formerly an executive at Boston-area data analytics firm Vertica Systems (now part of HP), as CEO.

Database companies, by their nature, are pretty technical beasts. Without going into mind-numbing detail, what Cloudant does is provide a data management network for developers of Web and mobile software. Cloudant’s product is based on an open-source project called Apache CouchDB, and it’s “built specifically for the distributed nature of the cloud,” says Hoffman. That means it has to be fast, reliable, and able to scale up from handling data from one server to hundreds of servers. To that end, Cloudant runs a network of sites from the U.S. to Europe to Asia. “We shrink-wrap a data layer around the globe and you tap into it,” he says.

Cloudant competes with Amazon’s DynamoDB product (part of Amazon Web Services), as well as any number of smaller companies offering scalable, cloud-based database services. But the startup is really part of a larger movement of companies looking to disrupt entrenched database giants like Oracle and Microsoft. Another way to slice it: what Akamai did for Web pages and static content, Cloudant wants to do for “dynamic data,” Hoffman says.

Hoffman wouldn’t divulge any company revenue stats, except to say the past three quarters have been “really exciting,” and that the market has come around to Cloudant’s point of view. He adds that the company has more than 8,000 small to mid-sized customers (who pay $500 or less a month) and about 50 large customers who pay much more than that.

Cloudant seems to have found a niche across developers of Web, mobile, and tablet apps, and across analytics and gaming software from small startups to big enterprises. But the team is wary of being stretched too far, too soon.

“We’re trying not to be all things for all people,” Hoffman says. “We’re very focused on that thin but vital layer that is the data.”

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.