Active Endpoints Launches Software for Simple Enterprise Mobile Access

integration with Salesforce.com software. “Sales people are notoriously bad at updating information in Salesforce,” Taber says.

So, after a sales meeting, users can talk into their phone to record notes into the wizard, and use touch screens for managing other items like calendar appointments and yes/no follow up questions within the customer relationship management (CRM) system. It’s a similar strategy that’s being chased by Cambridge, MA-based Yesware, which is hoping to use mobile and e-mail interfaces to report information on sales leads in CRM software like Salesforce.

Ultimately, though, it could extend to many more types of enterprise software programs and business users. “The vision is for everybody,” Taber says.

He says the mobile software could be especially useful for doctors as they interact with patients. They could use the voice-to-text features for recording notes in electronic medical records, as well as ordering labs tests.

Pages: Page 1, Page 2

Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.