Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=adbbb0c8-8764-42c0-9065-0635058b34ee&Preview=1
Date 8/6/2012
Company Name Nexage
Mailing Address 400 Fifth Avenue Waltham, MA 02451
Company Description Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize Ad revenue from their mobile properties. Its leading product is the AdMax Gateway, a hosted Ad Optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner and video Ads with higher fill rates and effective CPM than could be achieved previously. Currently AdMax powers millions of mobile Ads for publishers such as CBS Sports, CBS Mobile, DivX Mobile Media, MyCorner, Versaly Entertainment, and others.
Proceeds Purposes Nexage plans to use the funding to expand its products and technology, global reach, and ecosystem of buyers and sellers to accelerate liquidity in the mobile advertising industry.