Boundless, Battling Big Publishers, Rolls Out New Site to Replace Textbooks

textbook, and if there’s a match, Boundless will present alternative course materials. The text and images come from open educational resources, U.S. government sites (such as NIH and NSF), and independent sites that use Creative Commons licenses (like Wikipedia and Encyclopedia of Earth).

“We don’t create content, we curate,” says Diaz.

Also new on the site are design features intended to make it easier to do things like see where you are among various units of content (via a sidebar); jump to pieces of content you are looking for (via search and a table of contents); and keep tabs on your progress and note-taking (via a Facebook-like activity feed). Boundless is also working on social features to take advantage of the peer-to-peer learning aspect of the community it is trying to build.

All of this points to a future beyond traditional textbooks—though the transition will probably take years. “Our view is much more modular, much more sharable,” says Diaz. Physical textbooks are constrained by their weight and linear design, he says, and the first wave of e-textbooks are just digital representations of the same thing. But by using open Web materials, he says, “you can go as deep as you want, go as broad as you want, and we can surface the right information at the right time.”

Having the right level of interactivity seems to be important too. As it matures, Boundless will have to figure out how best to serve different types of learners. But its basic approach is to make a wide range of content available in bite-size chunks (see left)—something textbooks can’t really do. “It’s open, it’s a better product, and it’s way more social,” Diaz says.

Boundless has raised a little less than $10 million from investors including Venrock, NextView Ventures, Founder Collective, Kepha Partners, and SV Angel. The company has 15 employees and says its software is being used by students at more than a thousand schools. For now Boundless isn’t talking about its revenue model, but it’s probably safe to say it will be some sort of freemium arrangement, with content remaining free and open for students.

And, of course, the plan is eventually to reach all 20 million college kids in the U.S. “Our goal is to change how every single student learns and studies,” Diaz says. “If we can dramatically reduce the cost of content while improving the quality, that’s relevant to everyone.”

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.