ShowUhow Expands Online Video Technology, Targeting CRM
At booth 35 on the floor of the Dreamforce 2012 conference in downtown San Francisco this morning, ShowUhow founder and CEO Kim Folsom was demonstrating technology that represents a new initiative and a strategic shift for the San Diego startup.
Folsom founded ShowUhow in 2007 to create and host online video user manuals and instruction guides for operating and assembling everything from Toys ‘R’ Us toddler furniture to consumer electronics from Radio Shack.
Today, ShowUhow is unveiling a new online video platform for sales campaigns, saying it offers a better way for business customers to generate new sales leads and to manage their customer relationships. The San Diego company is offering its “Reel Qualified Video Campaign Platform Connector” through the AppExchange marketplace for Salesforce.com, which is sponsoring the four-day cloud computing conference at the Moscone Conference Center.
Kim Folsom
The technology is a video-based lead capture and qualification system, and represents a new foray by ShowUhow into the market for small and medium businesses, Folsom told me recently.
These days, Folsom says, “Any business is looking to generate new customers and business.” ShowUhow says it makes it easier by hosting a 60-second “magnet” video that allows a business to tell its story to prospective customers in a one-on-one context. ShowUhow helps its customers create the video and provides an analytic dashboard to help them track the
In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here.
Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University.
Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.
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