Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=f1d8be07-de80-4e2b-80be-7ea6fc62affb&Preview=1
Date 10/31/2012
Company Name Reflexion Health
Mailing Address Undisclosed San Diego, CA 92121
Company Description We are in the business of creating exceptional, engaging software that help healthcare professionals do their jobs & help patients fall in love with their healthcare system all over again (…or, maybe, just for the first time)
Proceeds Purposes The company plans to use the funding to advance development of its interactive software, and to test the idea of marketing its technology as “prescription software.” Instead of selling its software as a service directly to consumers, Reflexion plans to enroll doctors and physical therapists as resellers who would prescribe the program in much the same way caregivers prescribe other medical products.