Bazaarvoice Acquires Longboard Media for $43,700,000

  • Feed Type
  • Date
    11/5/2012
  • Company Name
    Longboard Media
  • Mailing Address
    475 Sansome Street San Francisco, CA 94111
  • Company Description
    Longboard Media connects brands with consumers actively in-market. Longboard Media is a trusted partner of premium shopping publishers and advertisers, providing targeted, relevant advertising solutions that enhance the shopping experience and turn shoppers into buyers.
  • Website
    http://www.longboardmedia.com
  • Transaction Type
    M&A
  • Transaction Amount
    $43,700,000
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    At the closing, Bazaarvoice paid approximately $26.9 million in cash and issued approximately 0.5 million shares of common stock. At the share price on November 2, 2012, the value of the transaction is approximately $32.7 million. In the event that Longboard Media achieves certain goals with respect to its performance through December 31, 2013, the equityholders of Longboard Media may receive up to an additional $11.0 million in cash.