theAudience Secures $20,000,000 Series A Financing Round

  • Feed Type
  • Date
    11/21/2012
  • Company Name
    theAudience
  • Mailing Address
    Undisclosed Los Angeles, CA 90049
  • Company Description
    theAudience developed software to help track the success of wall posts and tweets, to measure the level of fan engagement with particular posts, the length of time fans stay engaged, what times of day are best for posting certain types of content and so on. Luckett has some experience with managing social media accounts for big properties, helping Disney bring its characters to Facebook to the tune of 150 million likes and over 500 million monthly impressions after his company, DigiSynd, was acquired by Disney in 2008.
  • Website
    Undisclosed
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $20,000,000
  • Transaction Round
    Series A
  • Proceeds Purposes
    The funding will help theAudience expand its already-sizable network and grease the wheels for courting sponsors and building out its staff.
  • M&A Terms
  • Venture Investor
    Founders Fund
  • Venture Investor
    Guggenheim Partners
  • Venture Investor
    Capricorn Investment Group
  • Venture Investor
    Participant Media
  • Venture Investor
    Intertainment Media