Swoop.com Garners $3,000,000 Series B Round

  • Feed Type
  • Date
    11/22/2012
  • Company Name
    Swoop.com
  • Mailing Address
    125 Cambridgepark Drive Cambridge, MA 02140
  • Company Description
    Swoop is a Native Advertising service that seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into the content that consumers are engaged with online. Through its patent pending technology Swoop has made a breakthrough that allows for Conceptual Advertising; the ability to understand not just the content, but the actual human concepts that are being expressed.
  • Website
    http://www.swoop.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $3,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    Proceeds purposes were not disclosed.
  • M&A Terms
  • Venture Investor
    U.S. Venture Partners
  • Venture Investor
    Valhalla Partners
  • Venture Investor
    General Catalyst Partners