Bot & Dolly’s Robotic Cameramen Rewrite the Script in Hollywood

Bot & Dolly robot arms in a Samsung Nexus S commercial

If we were running our April 11 robotics forum as an Oxford-style debate, the motion would be this: Over the next decade, robots are going to transform our workplaces just as radically as personal computers did in the 1980s and 1990s. And by “workplaces” we don’t just mean assembly-line floors, where robots have been common since the 1970s. We mean offices, hospitals, clinics, farms, energy plants, manufacturing facilities of all stripes, and movie studios.

Wait, movie studios? Yes. It’s already happening. To see how, I recently went to visit San Francisco-based Bot & Dolly.

It wasn’t an arduous journey—the company is right down the street from my office, behind a garage door that bears the admonition “Please Never Ever Ever Ever Never Ever Never Ever Ever Never Park Here. Thank You.” For years, I’d walked past that door, never suspecting that there was a robotics revolution going on behind it; what I had noticed were Bot & Dolly’s two sister businesses, a high-tech cafe called Front and an advertising studio called Autofuss.

But behind the coffee counter, Bot & Dolly is experimenting with ways for filmmakers and other artists to control the big robot arms historically used for manufacturing on assembly lines. Just attach a movie camera to the end of one of Bot & Dolly’s arms, and you can fly it through any path in space, over and over, or reprogram it on the fly. The result: real-world shots that match the complexity of virtual-camera movements in CGI shots from movies like Avatar.

Bot & Dolly doesn’t actually build the robot arms; it refits and reprograms equipment built by manufacturers in Detroit and Germany. And it doesn’t build the underlying animation or 3D modeling software—that comes from companies like Autodesk, the makers of Maya, and Robert McNeel & Associates, the makers of Rhinoceros and Grasshopper. Where it’s innovating is in the creation of a new layer of motion-control software that lets filmmakers plan camera movements in Maya or Grasshopper, then send the instructions straight to the robots.

“It’s all about bridging what is actually a quite mature technology, in the form of industrial robotics hardware, with tools that are not traditionally associated with the control and programming of those robots,” says Ian Sherman, Bot & Dolly’s head of development, who will speak at our event next week as part of a panel on robots in unconventional workplaces. “These are tools from a different world. It’s a way of thinking that we think is overdue in the world of robotics.”

The best way to understand what Bot & Dolly is up to is to watch one of their videos, like this 2012 demo reel:

As you can see, there’s much more at stake here than just moviemaking. Once you give artists an easier way to control robot arms, they’re likely to come up with all sorts of ways to use them, from painting to kinetic art to architecture.

“We really believe in the power of the artist to tell a story, and we are interested in augmenting their ability to do that—in lowering the barrier to entry to the technology, which is an incredible new tool,” Sherman says.

Bot & Dolly emerged from a project at Autofuss, an advertising studio led by creative directors Jeff Linnell and Randy Stowell. Some three years ago, according to Sherman, Linnell began repurposing some old numerically controlled machine tools so that they could handle motion control for a complicated tabletop video shoot. Autofuss “quickly outgrew” that system and turned to the idea of adapting more versatile robot arms from

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/